![]() His typographic designs broke with tradition and played with new photocomposition possibilities. ![]() He was one of the founders of ITC, International Typeface Corporation. He worked as a creative director in various agencies and already in 1964 he created his own studio. He created and designed various typefaces that became part of the foundations of American typography.Ĭentury Schoolbook, Cheltenham, News Gothic, Franklin Gothic, Stymie and Alternate Gothic, Garamond, Baskerville, Bulmer, Cloister, and Bodoni.Īmerican graphic designer and typographer who was born in New York in 1918 and died in 1981. ![]() Bonder, Bolt®, Gorilla, Grizzly, Grouch, Honda®, Machine, Manhattan®, Milano Roman, Tom'sĪmerican type designer and engineer. ITC Avant Garde Gothic® (with Herb Lubalin), ITC Busorama ™ (1970), WTC Carnase Text, WTC Favrille, WTC Goudy, WTC Our Bodoni (with Massimo Vignelli), 223 Caslon, LSC Book, WTC Our Futura, WTC 145 He has designed packaging graphics, corporate identities and logos for numerous well-known clients such as Coca-Cola, Condé Nast Publications, Doubleday publisher and NBC. He is a teacher, typographer and graphic designer. I would like to make a short list of font designers that have been essential in the history of typography, typographers creators of fonts such as ITC Avant Garde Gothic®, Garamond or Bodoni.
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